Anh Khue Tran
Aji-ngon®
Less Salt Seasoning Packaging
The unofficial reduced-salt packaging of Aji-ngon® pork seasoning granules. Adopting the 25% Reduced Salt logo from the region, combined with clear broth dishes, it promotes healthiness and uses a soothing green tone, creating a sense of tranquility and environmental friendliness.
Blendy®
Instant tea
Blendy® is a Japanese brand of instant soluble tea, designed with simple packaging to highlight the sizzle and other health benefits, aiming to evoke the concept of cafe-quality taste.
Blendy®'s instant soluble tea comes in two varieties: 3-in-1 for milk tea and 2-in-1 for pure fruit flavors.
The concept for photographing the packaging is to set up scenes that mimic the experience of enjoying tea at home, in the office, or anywhere else, just like at a cafe.
Pancake
Pre-mixed Pancake flour is a brand under the Ajinomoto Vietnam conglomerate, offering 3 flavors: Traditional, Chocolate, and Nutritious Cheese. Customers desire a standout packaging showcasing the brand name, visually appealing, and expressing the emotional value of a mother's love for her child in those pancakes to trigger consumers.
Ajinomoto
CARLSBERG
Lunar New Year seasonal packaging
A pitching project for Carlsberg beer packaging for the New Year, the Year of the Dragon. The design concept combines the portrait of a dragon (symbolizing the Year of the Dragon) with Carlsberg's signature hop flower, incorporating nine flowing curves from the beer can to represent the nine branches of the Mekong River (the lifeblood river of Vietnam)
Aji-ngon®
Lunar New Year Seasoning Packaging
A successful packaging project for Ajingon during Tet 2024, with products selling out both on shelves and online. The design concept, "Double the Luck" for 2024, features two Nguyen Dynasty dragons facing each other, symbolizing happiness and prosperity for families in the Year of the Dragon
AJINOMOTO
OYSTER SAUCE
This is the design for oyster sauce, inspired by the shell of an oyster, which forms the border around the product name. The idea aims to immediately catch the viewer's attention and emphasize that the oyster sauce is made from natural oyster extracts.
